It is important to remember that people shop in different ways and on different devices when designing your Kickstarter page. Like most, anytime I am on a bus or waiting in line for something I will take out my phone to pass the time. Occasionally I will open up the Kickstarter app to check outContinue reading “Don’t Forget Mobile Customers”
Welcome to Kickstarter Class, in this series of articles I will share my thoughts on what you should or shouldn’t do to make a Kickstarter campaign successful. While I will mainly focus on board game campaigns, most things can be applied to other products. Today’s lesson will focus on what I believe are the threeContinue reading “Kickstarter Class – 101 An Introduction”
How a campaign page is laid out is one of most interesting parts of Kickstarter for me. It is usually the first thing people see about your game so it is important that it strikes the right note. Using my background in marketing I will highlight some of the good and bad strategies currently used across different campaigns.